Consumeristic Cuisine

CREATING IMAGES OR ILLUSIONS?

I was invited to do a design thinking workshop by École Intuit Lab to work with visual communication students on image making. I focussed on the fact that an image is an extension of reality, but with an artistic take on it.

Using substitution as a theme, we created a new spin on commonplace objects. Each recipe used man-made objects that the world is dependent on, as ingredients.

A ‘Nut’ Crust pizza made from nuts and bolts for a manufactured life. Spaghetti ‘Woolly’ognese gratifying our confused patterns of eating. ‘Crumpled’ cookies inspired from web cookies made from newspaper maché. And yet while ordinary objects are the medium, it seems evident that the medium is indeed becoming the message.

More Info: Workshop for Lab Pro Students at École Intuit.lab
Year: 2015

Consumeristic Cuisine

Bymenuyes-ruchishah

“Ruchi is a storyteller. She breaks down information for research, helps students develop a visual narrative, decide on palettes and capture the right images.
Her workshops usually get a ‘What a whimsical and extraordinary way to create!’ response from students.”

Dr. Jamila Q Varawala [Former Dean at Ecolé Intuit Lab]

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