Freshdesk
CREATING WORKSPACES THAT PEOPLE CAN CONNECT WITH
A high spirited organization like Freshdesk wanted spaces within the office to be treated as touchstones. It was important to keep the growing workforce aligned with their values. Instead of layered visuals the designs were more rooted and direct. An ‘A’ ladder fixed within the ‘Stay Hungry – Stay Fresh’ wall simply shows the way up. Plant pots holding real plants were used to write ‘We grow ideas’. A comically serious wall talking about putting people first – doodled with faces and quotable quotes. A faux tea kadai with local signs and a vibrantly painted wall iconifying local film star Rajinikanth to resonate with a workforce that is predominantly South Indian. Textures – chalk, bricks, wood or paint – are undercurrents that were explored, defining the ideas.
