CREATING WORKSPACES THAT PEOPLE CAN CONNECT WITH
Client: Freshworks Inc. Chennai, 2020
Art brings value into a workspace by transforming blank walls into detailed doodles and single frame narratives. My understanding was that whenever an employee looks up they should be seeing something they love, a kickstarter for their drive to work or a breakaway zone which allows them to bounce back. In retrospect my role was to help Freshworks foster a culture of creativity; so they were more likely to have happy, motivated employees who are more energetic.
Cycles made a comeback into a typographical piece which reads ‘Life is looking really good’ resonating with the companies’ recent achievements. An updatable timeline documents the milestones through their history so far; on another wall. And a beautifully custom-designed, hand-lettered ‘Customer for life software’ quote sprawls across a 90 foot long wall echoing their lifework.