IMAGES OR WORDS, OR NUMBERS?
Client: One Plus 2018
One Plus was launching their latest phone - the One Plus 7. I was invited to work collaboratively with them for an influencer campaign. The brief was to create Number ‘7’ as a visual.
Expanding the idea that today the phone is an extension of our body, I created a synthesis between things natural and manmade. My idea was to illustrate the seamlessness of the device through leaves, which are both rooted in the plant and separate from them. It resulted in a new and suggestive pictorial language for young, visually oriented followers.