Purestone is a digital marketing agency located in Union Street, London. Half their energy was getting lost in a battle to impress potential clients who entered the building and took an old, slow elevator to the fourth floor. The brief was simple – create something vibrant; a client should be blown away as soon as they enter the space. Retaining a small part of the existing graphic we drew around the theme of open ideas and thoughts getting built into something concrete. The window was incorporated into the artwork which ended in a cityscape.
This was the first wall I painted in 2012 – my first project in London, where labour and material costs were extremely high. There was much to learn – understanding the brief, conceptualizing a design for a large space, sourcing and acquiring materials, budgeting, preparing the wall, collaborating with co-artists, managing the client and simply gaining the confidence to create art in large spaces.
Client: Purestone
More Info: London,in collaboration with Kyle Henderson
Year: 2012
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Kyle Hendorson [Artist, London, UK]
