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ruchi shah
  • ILLUSTRATIONS
  • WALL ART
  • WORKSHOPS
  • About
  • TRAVELOG

Tactile Typography

THE ART OF CREATING MEANINGFUL LETTERFORMS

Workshop for Typoday 2017, with IDC, IIT Bombay and University of Moratuwa, Sri Lanka.

To celebrate indigenous typography of Sri Lanka, calligraphy artist Pradnya and I were invited for a workshop for Typography Day 2017 hosted by the University of Moratuwa, Sri Lanka. Pradnya’s skills of designing letterforms paired with my hands-on knowledge of local materials led to typographic experiments rooted in exploring the principles of proportions, type weight and kerning for the Sinhalese script.

Using Sand and Kolum Powder as the primary elements we focused on juxtaposing the meaning of a word with the quality of the materials creating a new and suggestive pictorial language. For example the word 'Samsara' was sketched on sand as the word means ‘to exist and then get destroyed’.

Typoday 2017 - Workshop sheets and references
Typoday 2017 - Workshop sheets and references
Typoday 2017 - Workshop Demonstration
Tact Type - Pradnya.jpg
Typoday 2017 - Experimenting with materials
Typoday 2017 - Mapping the idea
Typoday 2017 - Creating the script
Typoday 2017 - Saralya (Sinhalese) meaning 'simple' - one thickness created with Kolam Powder
Saralya (Sinhalese) meaning 'simple' - created in an uneven stroke.
Typoday 2017 - Buddha - written with sand - using different script letters.
Typoday 2017 - Buddha - written in different letterforms using sand.
Tact_Type_Typoday.gif